Re: the iPhonePadBook-indle, some of the conspicuous consumption there bothers me, but for a lot of people, that's their primary possession of value. It took a long time for "electronic delivery" to become okay in peoples minds, and it has gone crazy. I'm baffled by the degree that it's now normal not to collect CDs, books, movies, games, or really much of anything physical beyond a few shirts and such. But I don't live in suburbia, so my sample is skewed. Still, it's interesting to me. Humans tend to never be happy no matter what. Seeing people happy with their friends and their smartphone and/or Mac is pretty cool.